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Guangdong Xinzhaolang Precision Technology Co., Ltd.: Make small springs a big business

Guangdong Xinzhaolang Precision Technology Co., Ltd.: Make small springs a big business

Mar 01, 2022

"Small Spring Big World" is located in Guangdong Xinzhaolang Precision Technology Co., Ltd. (hereinafter referred to as "Xinzhaolang") located in Huakou Industrial Zone, Ronggui. The six characters on the front desk are particularly eye-catching. Xinzhaolang has grown from a small factory to a high-tech enterprise focusing on spring production in the ten years since its establishment. On March 1, the reporter interviewed Cai Langming, the head of the company.

The output value increased by 200 times in ten years

10 years ago, Cai Langming came to Shunde from Yunfu and became a capacitor salesman. Accidentally learned that a Ronggui company needs to touch the spring, Cai Langming made the deal. This experience also allowed Cai Langming to discover business opportunities in spring production. In 2012, the predecessor of Xinzhaolang was born in Ronggui Xijiao. Cai Langming, who studied computer science, is naturally sensitive to the Internet, and began to advertise on a large scale through exploration. The online promotion has brought unexpected results to the company, and orders from the Pearl River Delta and Yangtze River Delta regions are flying like snowflakes. "In the first year, a business of more than 300,000 yuan was made." Talking about the entrepreneurial process ten years ago, Cai Langming said bluntly that he also entered the field of spring production by accident. The development of the enterprise is related to operation, and it is inseparable from home appliances in the past decade , the rapid progress of auto parts and other industries. "In less than three years, the output value has exceeded 10 million yuan, and it is expected to exceed 60 million yuan this year."

Like many start-ups, in the first few years Cai Langming was both the boss, sales and finance. "By 2018, I feel that this extensive management model can no longer adapt to the situation. Enterprises need to introduce high-quality talents, and the governance structure must also change." Cai Langming is determined to carry out the shareholding reform of the enterprise and introduce the partnership system to promote the enterprise's operation in the past few years. Take it to a new level. "The output value is one aspect, and the more important thing is to build the enterprise's platform and make the value bigger."

Focus on the development and production of high value-added springs

In the Xinzhaolang production workshop, CNC computer numerical control spring machine, automatic riveting and pressing equipment, automatic riveting equipment, and film thickness tester and other testing equipment are operating at full capacity, and each steel wire is manufactured into springs of various specifications. Cai Langming told reporters that the company is now vigorously developing and producing high value-added springs. The automated integrated touch spring production equipment introduced in 2019 has greatly improved the competitiveness of the company. Xinzhaolang also focused on the introduction of customized full AI high-speed plug-in springs for customers.

"We need to deepen and penetrate the sub-field of anchoring springs." Cai Langming said that as a high-tech enterprise, Xinzhaolang insists on the road of "specialization, specialization and innovation". In 2019, the fully automated SMT carrier tape process has been realized, and an intellectual property moat has been built through innovation to provide customers with more categories of high-quality spring products. It is understood that Xinzhaolang has 14 patents, including 4 invention patents, and is applying for a new enterprise in Foshan City. "The AI ​​high-speed plug-in produced by the company now takes 8 months from project establishment to successful development, which is relatively long in the field of hardware processing, during which we encountered many difficulties, but we have never given up, and we must continue to improve the production process. Customers offer lower prices and better quality products.”

Cai Langming revealed that there are now more than 5,000 domestic and foreign customers, and the customers who directly or indirectly cooperate include home appliance giants such as Midea and Gree, and multinational companies such as Electrolux and Bosch. This year, the company will also invest nearly 8 million yuan to increase production equipment, and at the same time focus on developing high-quality customers, mainly listed companies. "The hard work in the foreign market in the past few years has achieved initial results." Cai Langming told reporters that Xinzhaolang's orders in Russia, Poland, Slovenia, Finland, Spain and other European countries have gradually increased, and the company will accelerate its development in the future. go out.